Last week, our devangelist Jeremia Kimelman lead a webinar on user engagement for WIP‘s “Back to School” online event. He focused on how to best measure user engagement for mobile apps. Here’s a description of his webinar:
“You’ve built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But as time passes, that graph starts to drop and all of a sudden it’s three months out and you have 1% of your user base still keeping their eyeballs in the app. If you monetize through ads, you’ve got a problem. In this webinar we’ll discuss some ways that have worked for increasing engagement and why it’s an important metric to monitor.”
So what other numbers do you focus on if you want to increase user engagement? Jeremia has the answers in his engaging presentation: