Thanks to our mad data scientist Alessandro, it is now scientifically proven that Socialize increases app sessions by 21.8 percent.

Alessandro crunched some numbers from our AppMakr playground—a sample size of roughly 10,000 apps. He looked at the apps over a 90 day period, comparing non-Socialize builds to Socialize builds. After performing a paired t-test with the app activity (i.e. sessions), he found that Socialize does, in fact, increase the amount of sessions per day.

Check out the video below for Alessandro’s explanation of his process:

5 Responses to “Socialize Increases App Sessions by More Than 20 Percent”

  1. [...] tips with each other about sailing.  We’ve found that putting Socialize into an app will raise its engagement level by an average of 21.8%.  That also means the developer can make almost 22% more revenue from his app, if she’s [...]

  2. Martin says:

    Making apps is a lot more difficult than I expected! Good post though, thanks. :)

    • Christine Borden says:

      Martin, it doesn’t have to be difficult! We’re also the parent of AppMakr, a do-it-yourself app creation tool that requires no coding knowledge.

  3. JustAsking says:

    What is the median traffic for with and without socialize? Just playing devil's advocate, but isn't it true that having just 1 or 2 of your highest traffic apps with Socialize, will skew the results?
    Also I recommend using Youtube, because I can't watch Vimeo on my iphone

    • Christine Borden says:

      Good question! Our data scientist actually shaves off the outliers—that way you won’t have a giant app skewing the data as you mentioned.

      The change in app activity, as you can imagine, is best measured with percentages rather than median or mean number of sessions. Why? If we notice a trend in increased app sessions across all apps, we can safely say that Socialize increases sessions by x%. Saying that Socialize increases sessions to a median of x-hundred or x-thousand is not as useful a number when looking at the way Socialize helps apps overall. The number of downloads and the number of sessions per app vary so much from app to app that giving a percentage helps developers figure out what their particular ROI will be, regardless of whether they’re near the median or not.

      Does that make sense?

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