Thanks to our mad data scientist Alessandro, it is now scientifically proven that Socialize increases app sessions by 21.8 percent.
Alessandro crunched some numbers from our AppMakr playground—a sample size of roughly 10,000 apps. He looked at the apps over a 90 day period, comparing non-Socialize builds to Socialize builds. After performing a paired t-test with the app activity (i.e. sessions), he found that Socialize does, in fact, increase the amount of sessions per day.
Check out the video below for Alessandro’s explanation of his process: