Today we are unveiling Referrals, a fresh concept from Socialize that increases app downloads from new users and boosts re-engagement from existing users.
A referral occurs when Socialize introduces a prospective user to your app.
The existing users in your app are your most passionate marketers. We help you put them to work by giving users the ability to Like, Comment and Share your app’s content (which we call entities) to their friends and followers via Facebook, Twitter, SMS, and email.
Each user’s social actions create Referrals that drive installs from new users, and re-engagement of existing users.
Not only do we make it super simple for users to take social actions on your entities, but we provide a great home to your content outside of your app, with our new Entity Landing Pages — part of our SmartDownload system. Above is an example of this entity landing page, for The Hobbit movie trailer by MoviePal.
You may also notice that the URL for MoviePal’s Hobbit movie trailer entity has some special tracking parameters. Here’s the full URL:
This is what we call a SmartURL, and it’s generated by our system so we can track each social action back to a specific user of your app. In this way, we are able to help you find your most valuable users. If you’d like to learn more about this, take a look at ten important questions we help you answer about the users in your app.
Twitter’s 436% Advantage Over Facebook, SMS and email
When users take a social action in your app, they can authenticate via Facebook or Twitter to propagate that action outside of the app. They can also choose to share your entity via email or SMS. So how do those various referral sources stack up? It turns out that Twitter wins by a landslide. We use Splunk to help us track detailed sharing data, and as you can see in the screenshot below, Twitter’s Referral rate is 436% that of Facebook. Sean Shadmand, Socialize’s co-founder & president believes this is why:
“My theory is that Twitter is a better platform than Facebook when it comes to broadcasting content. Twitter was built differently than Facebook — social connections are “followers,” not “friends” and so users are willing to post quick thoughts and interests without being concerned with the sanctity of the post. We also see more people click on the SmartURLs posted via Twitter vs. Facebook. The reason could be simple: There is far less data given about the item posted, so clicking is necessary to know what was posted, whereas Facebook gives more information about the entity and social action in the wall post.”