Just a word of warning: if this post turns into complete gibberish by the end, it’s because we drooled all over our keyboard and it started short-circuiting. Occupational hazard when you’re covering apps like this one.

If you’ve never indulged in Five Guys Burgers & Fries, well, you’re about to. Because it’s become ridiculously easy to order up a meal with the Five Guys Burgers & Fries Android app (making it ridiculously hard to resist their siren song). Just open the app, find your nearest Five Guys, and select from a bevy of burgers, sandwiches, fries, drinks and hot dogs, complete with your choice of toppings. Then pay via the app, go pick your meal up and BAM! You’re in burger heaven.

Now, having just implemented Socialize, this app has been taken to a whole new level. Give your local joint a virtual shout out by “liking” your favorite Five Guys restaurant. After you place your order, an Action Bar appears to allow you to comment, like and share to Facebook and Twitter—as well as through email and SMS. Because somehow, letting your friends know you just ordered an awesome meal with a few finger taps makes it that much more delicious.

While you’re ordering away, Five Guys gets the inside scoop on their customers’ activity. Besides knowing which locations are most popular with the store-centric “like” feature, each individual order is an entity that can be tracked and analyzed on their App Intelligence Dashboard. They can see which menu items generate the most activity, which shares are triggering new downloads (via their SmartDownloads page), and which burger-holics are their most active users. From there, they can use SmartAlerts to MicroTarget those users and acknowledge them for their loyalty.

Check out the screenshots below to see how Socialize can make even ordering food from your couch a social experience. And to download the Five Guys Burgers & Fries Android app for yourself, click here.

App Homepage


Dress it up (or not).

Do you want fries with that?

Pay directly via the app.

Comment and post to Facebook, to gloat to friends about the impending deliciousness.

Or let your friends know by sharing through multiple other channels...

...like email!

Your comment posted to Facebook.

The Five Guys SmartDownloads page, accessed by links on each shared post.

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