Apple’s Worldwide Developer Conference (WWDC) has become one of the company’s showplaces for announcing new technologies. While everyone waits with baited breath for news on the forthcoming iPhone 6, this conference focused more on new software and developer technologies… and there were a lot of them. Better yet, for those of us who didn’t score

iOS 7 marked¬†the biggest user interface change to Apple’s mobile platform since it was introduced back in 2007. The entire UI (and all of Apple’s native apps) was redesigned with a minimum of skeumorphism, with thinner fonts, and with a cleaner “flattened” look for buttons, icons, and tool/navigation/action bars. For applications and frameworks with customized

Identity

Our team gets asked quite a bit internally and externally about nuances regarding how iOS’s identifiers work. We figured we would push that ¬†conversation to a blog post to reference and get some feedback on. IDFA: IDFA stands for “identifier for advertisers.” It’s a random, anonymous number that is assigned to a user and their